Thursday, September 14, 2006

SLEEPY BEAR CONCEPT-CELESTIAL SEASONINGS







Some of the most fun i have had in this business has been developing character designs for clients. One of my clients, Celestial Seasonings, has had a lovable little character they call Sleepy Bear, who is found pictured on almost all of their packaging of their tea and herb drinks. I have had the good fortune, over the years, to depict this little rascal in various situations, that relate to the specific products in each box he appears on. This particular one was a Chai tea product. These first two roughs shown, are just quick ideas that were emailed to the Art director to get the ball rolling. They show "Sleepy Bear" on a magic carpet, flying thru the sky. The larger pencils show the final chosen pose with differnt choices on the cup he is holding. The Final color art will be posted in the next entry, tomorrow.

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